Problem Statement
Improvement Statement
Customer Inputs/Research
Project Description
Key Metrics
Project Leads and Dependencies
Project Duration
<aside> ⚠️ How hard is it to launch? Is it easily reversible if it doesn't work? If we get no clicks or no open rates, we will experiment further to improve those numbers. If we see no engagement over 5 months, we will stop doing it.
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Project Scope
Assumptions
<aside> 📌 Meetings notes and ongoing insights link: ___________________
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